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About Ad-In

Advancing with Inclusion

Ad-In Ventures invests in diverse founding teams building the financial products and technology to support economic mobility and mitigate climate change. 


We combine two decades in global finance with investing in technology, to bridge the two worlds and harness finance for good.

We believe that majority of future value creation in financial services will be at the intersection of inclusion, technology and sustainability.

Our Investment Philosophy

Investing with Impact: Combining the Power of FinTech with Diversity & Sustainability for Better Outcomes

We believe that financial services is the “enablement layer” for the digital economy and majority of future value creation will come from serving the needs of everyday citizens and small/medium businesses at the intersection of finance and other verticals.


At the same time, individuals and businesses want to align their finances with their values and significant funding is required to fight climate change. This will require financial products and services of the future to embed sustainability principles


Diverse founders continue to be underinvested in and represent an opportunity for outsized returns. They have strong roots in their communities, are purpose driven and can better understand and serve the needs of these segments. 


Join us to build the next generation of FinTechs founded on the principles of
equity, inclusion and sustainability.

Our Approach

Hands on investors with practical knowledge of building finance businesses


We work with founders to validate product-market fit and develop an actionable strategy to accelerate user acquisition and revenue growth, while managing risk and regulatory requirements.


We bring deep industry networks so our portfolio companies can leverage subject matter experts, get warm leads and build partnerships. We help portfolio companies identify relevant metrics to enable and measure impact.


We are experts in M&A, and help founders prepare for the next financing round, introduce new sources of capital and create exit opportunities.



Jatin Rajput, Founder

Ad-In is led by Jatin who brings over two decades of experience investing in and growing a variety of financial services and technology businesses across both developed and emerging markets. He held senior leadership roles in global banking and executed $15bn+ in financial sector M&A and 20+ investments. He is of Indian origin and has lived and worked in New York, London, Singapore and Mumbai. In his free time, he is either trying to make sense of video games, which his two boys are obsessed with, walking his cocker spaniel, coaching soccer or hitting on the tennis court.

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